DIGITAL MARKETING TRAINING IN PUNE | ONLINE

DIGITAL MARKETING

Digital marketing is a multifaceted field that encompasses a wide range of online strategies and techniques to promote products, services, brands, or organizations through digital channels. It involves leveraging various online platforms and tools to connect with and engage a target audience, drive traffic, and achieve marketing objectives.Digital marketing is an ever-evolving field that requires staying up-to-date with the latest trends, technologies, and consumer behaviors.

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DIGITAL MARKETING TRAINING IN PUNE | ONLINE

ADVANCED DIGITAL MARKETING PRACTICAL TRAINING

Duration of Training : 70 hrs

Batch type : Weekdays/Weekends

Mode of Training : Classroom/Online/Corporate Training

Best Digital Marketing Training & Certification in Pune

Highly Experienced Certified Trainer with 10+ yrs Exp. in Industry

Realtime Projects, Scenarios & Assignments

COURSE CONTENT :

Module 1 – Introduction to Digital Marketing (Basics of Digital Marketing)

What is Digital Marketing?
Evolution of Digital Media
Digital Marketing Ecosystem
Digital Marketing Process
Scope of Digital Marketing
Digital Marketing Vs Traditional Marketing
Web ecosystem, website, domain, sub domain
HTML, Word press, CMS.

Module 2 – Business Analysis for Online Marketing

Business
Products/Services
Target Customer Profiling , location
USP
Competition
Marketing Objectives & Budgets

Module 3 – Website Management (UI) – On Page Optimization – Part of SEO (SEO Friendly Website Creation)

Domain Management
Web Hosting Management
Website Index
Concept/Positioning
Navigation, Layouts, color scheme, fonts
Call to Action
Keywords Research from Google Keyword planner
Creating Mobile Friendly Website
Meta tags — Descriptions, Keywords, Robots, Author, Country
Image naming – Image descriptions ALT tag creation
Redirection Tags, Heading tags ( H1 to H6)
Anchor Text , link title
Content writing, SEO friendly content writing
Alexa

Module 4 – SEO (Search Engine Optimization) – Off Page Optimization

What is organic search?
What is Google Page rank and how to increase it
What is Back linking, Importance of back linking
Directory submissions, forum submission
Business Listing, Search Engine Submission
Portal Submission, Article submission
Press Release submission, Blog posting
Social Networking, social bookmarking
Increasing website visit through blogging, Social Media
Comment writing, Discussion in Forum

Module 5 – Google Algorithms

Google algorithm
Algorithm updates
When Google penalize the website
Google Hummingbird Algorithm
Google Panda Algorithm
Google Penguin Algorithm
Google EMD Updates

Module 6 – Blogging to get more Website visit & Backlinks

Blogging Objectives
Deciding Topic of Blogging
Selecting the Right Platform
Designing Blog
Getting Most out of Blog

Module 7 – Google Ad-Words & Display Ads (PPC)

Google Ad words Concept
Pay Per Click Overview (PPC)
Devising PPC Strategy
Google Ad-word account Set Up
Landing Page-UI/UX, Call-to-Action
Ad Writing Techniques
Setting Billing Preferences
Setting Up Campaign
Managing Different Campaign
Creating Ad Groups
Ad writing skill
Finalizing key words — Keywords, Negative keywords
Bid Management—CPA Bidding , Position Preference
Optimizing Quality Score
Click Through Rate (CTR)
Re-marketing
Display & Video Formats
PPC Vs Google Analytics
Reporting system
Measuring ROI

Module 8 – Google Analytics & Webmaster

Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
Data Type : Dimensions vs Metrics
Visitors, Visit, Page views, Events, Time bases Metrics, Bounce Rate, Event Tracking
Tagging with your site with Google Analytics code, setting up Google analytics account
Filtering reports for your Business, Different Traffic, Conversion and User Engagement
Reports for Next Strategy
Other analytics – face book Analytics, You tube analytics, Twitter analytics.

Module 9 – Social Media Marketing (Social Media Optimization)