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digital marketing

Digital marketing is a multifaceted field that encompasses a wide range of online strategies and techniques to promote products, services, brands, or organizations through digital channels. It involves leveraging various online platforms and tools to connect with and engage a target audience, drive traffic, and achieve marketing objectives.Digital marketing is an ever-evolving field that requires staying up-to-date with the latest trends, technologies, and consumer behaviors.

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Duration of Training  :  70 hrs

Batch type  :  Weekdays/Weekends

Mode of Training  :  Classroom/Online/Corporate Training


Best Digital Marketing Training & Certification in Pune

Highly Experienced Certified Trainer with 10+ yrs Exp. in Industry

Realtime Projects, Scenarios & Assignments



Module 1 – Introduction to Digital Marketing (Basics of Digital Marketing)

  • What is Digital Marketing?
  • Evolution of Digital Media
  • Digital Marketing Ecosystem
  • Digital Marketing Process
  • Scope of Digital Marketing
  • Digital Marketing Vs Traditional Marketing
  • Web ecosystem, website, domain, sub domain
  • HTML, Word press, CMS.


Module 2 – Business Analysis for Online Marketing

  • Business
  • Products/Services
  • Target Customer Profiling , location
  • USP
  • Competition
  • Marketing Objectives & Budgets


Module 3 – Website Management (UI) – On Page Optimization – Part of SEO (SEO Friendly Website Creation)

  • Domain Management
  • Web Hosting Management
  • Website Index
  • Concept/Positioning
  • Navigation, Layouts, color scheme, fonts
  • Call to Action
  • Keywords Research from Google Keyword planner
  • Creating Mobile Friendly Website
  • Meta tags — Descriptions, Keywords, Robots, Author, Country
  • Image naming – Image descriptions ALT tag creation
  • Redirection Tags, Heading tags ( H1 to H6)
  • Anchor Text , link title
  • Content writing, SEO friendly content writing
  • Alexa


Module 4 – SEO (Search Engine Optimization) – Off Page Optimization

  • What is organic search?
  • What is Google Page rank and how to increase it
  • What is Back linking, Importance of back linking
  • Directory submissions, forum submission
  • Business Listing, Search Engine Submission
  • Portal Submission, Article submission
  • Press Release submission, Blog posting
  • Social Networking, social bookmarking
  • Increasing website visit through  blogging, Social Media
  • Comment writing, Discussion in Forum


Module 5 – Google Algorithms

  • Google algorithm
  • Algorithm updates
  • When Google penalize the website
  • Google Hummingbird Algorithm
  • Google Panda Algorithm
  • Google Penguin Algorithm
  • Google EMD Updates


Module 6 – Blogging to get more Website visit & Backlinks

  • Blogging Objectives
  • Deciding Topic of Blogging
  • Selecting the Right Platform
  • Designing Blog
  • Getting Most out of Blog


Module 7 – Google Ad-Words & Display Ads (PPC)

  • Google Ad words Concept
  • Pay Per Click Overview (PPC)
  • Devising PPC Strategy
  • Google Ad-word account Set Up
  • Landing Page-UI/UX, Call-to-Action
  • Ad Writing Techniques
  • Setting Billing Preferences
  • Setting Up Campaign
  • Managing Different Campaign
  • Creating Ad Groups
  • Ad writing skill
  • Finalizing key words — Keywords, Negative keywords
  • Bid Management—CPA Bidding , Position Preference
  • Optimizing Quality Score
  • Click Through Rate (CTR)
  • Re-marketing
  • Display & Video Formats
  • PPC Vs Google Analytics
  • Reporting system
  • Measuring ROI


Module 8 – Google Analytics & Webmaster 

  • Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
  • Data Type : Dimensions vs Metrics
  • Visitors, Visit, Page views, Events, Time bases Metrics, Bounce Rate, Event Tracking
  • Tagging with your site with Google Analytics code, setting up Google analytics account
  • Filtering reports for your Business, Different Traffic, Conversion and User Engagement
  • Reports for Next Strategy
  • Other analytics – face book Analytics, You tube analytics, Twitter analytics.


 Module 9 – Social Media Marketing (Social Media Optimization)

  • What is social Media & its impact on business
  • Face Book — Building & Managing Fan base, Promotional Strategy
  • Facebook Marketing
  • Types of Facebook ads, Facebook ads Vs Google Ad words
  • Leveraging LinkedIn’s Professional Network
  • How to use LinkedIn for lead generation for B to B Business
  • Twitter, Instagram as a Marketing tool
  • YouTube Marketing
  • Slide share, Flicker, Google+, other social media platform
  • Real world to online socializing


Module 10 – E-mail Marketing & Mobile Marketing

  • Email Marketing Tool / Email marketing software
  • Creating Account for Email Marketing
  • Email Lists / data
  • Email Content – Relevance, Timing, Incentive, Creative, attributes
  • Designing Emailers, Email template model
  • Rolling Out Emailers
  • Finding Subscribers to Emailers
  • Viral emails, third party email newsletter
  • Setting up account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content
  • WhatsApp Marketing


Module 11 – Affiliate Marketing

  • Introduction to affiliate marketing
  • Models of affiliate marketing
  • How to generate and convert leads
  • Guide to success


Module 12 – Earning through AdSense & Blogging

  • Introduction to AdSense
  • Google sharing
  • How to generate more money through AdSense
  • Professional blogging


Module 13 – Online Reputation Management

  • Getting Started with Online Reputation Management
  • Creating online reputation
  • Listening to Online Audience
  • Establishing Reputation
  • Responding to Crisis

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