DIGITAL MARKETING

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Event batch schedules:

Location Day/Duration Start Date ₹ Price Book Seat
Pune 4 days 06/01/2018 ₹ 18000.00 Enroll Now

Online training batch schedules:

Mode Day/Duration Start Date End Date ₹ Price Book Seat
Online 8 Weeks, 1 Day 03/01/2018 28/02/2018 ₹ 18000.00 Enroll Now

“ADVANCED DIGITAL MARKETING PRACTICAL TRAINING”

Course Content

Module 1 — INTRODUCTION TO DIGITAL MARKETING (BASICS OF DIGITAL MARKETING)

  • 1 What is Digital Marketing?
  • 2 Evolution of Digital Media
  • 3 Digital Marketing Ecosystem
  • 4 Digital Marketing Process
  • 5 Scope of Digital Marketing
  • 6 Digital Marketing Vs Traditional Marketing
  • 7 Web ecosystem, website, domain, sub domain
  • 8 HTML, Word press, CMS.

Module 2 — BUSINESS ANALYSIS FOR ONLINE MARKETING

  • 1 Business
  • 2 Products / Services
  • 3 Target Customer Profiling , location
  • 4 USP
  • 5 Competition
  • 6 Marketing Objectives & Budgets

Module 3 — WEBSITE MANAGEMENT (UI) –   ON PAGE OPTIMIZATION – PART OF SEO

(SEO FRIENDLY WEBSITE CREATION)

  • 1 Domain Management
  • 2 Web Hosting Management
  • 3 Website Index
  • 4 Concept / Positioning
  • 5 Navigation, Layouts, color scheme, fonts
  • 6 Call to action
  • 7 Keywords Research from Google Keyword planner
  • 8 Creating Mobile Friendly Website
  • 9 Meta tags — Descriptions, Keywords, Robots, Author, Country
  • 10 Image naming – Image descriptions ALT tag creation
  • 11 Redirection Tags, Heading tags ( H1 to H6)
  • 12 Anchor Text , link title
  • 13 Content writing, SEO friendly content writing
  • 14 Alexa

Module 4 — SEO (SEARCH ENGINE OPTIMIZATION) – OFF PAGE OPTIMIZATION

  • 1 What is organic search?
  • 2 What is Google Page rank and how to increase it
  • 3 What is Back linking, Importance of back linking
  • 4 Directory submissions, forum submission
  • 5 Business Listing, Search Engine Submission
  • 6 Portal Submission, Article submission
  • 7 Press Release submission, Blog posting
  • 8 Social Networking, social bookmarking
  • 9 Increasing website visit through  blogging, Social Media
  • 10 Comment writing, Discussion in Forum

Module 5 — GOOGLE ALGORITHAMS

  • 1 Google algorithm
  • 2 Algorithm updates
  • 3 When Google penalize the website
  • 4 Google Hummingbird Algorithm
  • 5 Google Panda Algorithm
  • 6 Google Penguin Algorithm
  • 7 Google EMD Updates

Module 6 — BLOGGING TO GET MORE WEBSITE VISIT & BACK LINKS

  • 1 Blogging Objectives
  • 2 Deciding Topic of Blogging
  • 3 Selecting the Right Platform
  • 4 Designing Blog
  • 5 Getting Most out of Blog

Module 7 — GOOGLE AD-WORDS & DISPLAY ADS (PPC)

  • 1 Google Ad words Concept
  • 2 Pay Per Click Overview (PPC)
  • 3 Devising PPC Strategy
  • 4 Google Ad-word account Set Up
  • 5 Landing Page—UI / UX , Call to Action
  • 6 Ad Writing Techniques
  • 7 Setting Billing Preferences
  • 8 Setting Up Campaign
  • 9 Managing Different Campaign
  • 10 Creating Ad Groups
  • 11 Ad writing skill
  • 12 Finalizing key words — Keywords, Negative keywords
  • 13 Bid Management—CPA Bidding , Position Preference
  • 14 Optimizing Quality Score
  • 15 Click Through Rate (CTR)
  • 16 Remarketing
  • 17 Display & Video Formats
  • 18 PPC Vs Google Analytics
  • 19 Reporting system
  • 20 Measuring ROI

Module 8 – GOOGLE ANALYTICS & WEBMASTER 

  • 1 Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
  • 2 Data Type: Dimensions Vs Metrics
  • 3 Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking
  • 4 Tagging with your site with Google Analytics code, setting up Google analytics account
  • 5 Filtering reports for your Business, Different Traffic, Conversion and User Engagement
  • 6 Reports for Next Strategy
  • 7 Other analytics – face book Analytics, You tube analytics, Twitter analytics.

 Module 9 — SOCIAL MEDIA MARKETING (SOCIAL MEDIA OPTIMIZATION)

  • 1 What is social Media & its impact on business
  • 2 Face Book — Building & Managing Fan base, Promotional Strategy
  • 3 Facebook Marketing
  • 4 Types of Facebook ads, Facebook ads Vs Google Ad words
  • 5 Leveraging LinkedIn’s Professional Network
  • 6 How to use LinkedIn for lead generation for B to B Business
  • 7 Twitter, Instagram as a Marketing tool
  • 8 YouTube Marketing
  • 9 Slide share, Flicker, Google+, other social media platform
  • 10 Real world to online socializing

Module 10 — EMAIL MARKETING & MOBILE MARKETING

  • 1 Email Marketing Tool / Email marketing software
  • 2 Creating Account for Email Marketing
  • 3 Email Lists / data
  • 4 Email Content – Relevance, Timing, Incentive, Creative, attributes
  • 5 Designing Emailers, Email template model
  • 6 Rolling Out Emailers
  • 7 Finding Subscribers to Emailers
  • 8 Viral emails, third party email newsletter
  • 9 Setting up account for Bulk SMS
  • 10 Naming the Campaign & SMS
  • 11 SMS Content
  • 12 WhatsApp Marketing

Module 11 — AFFILIATE MARKETING

  • 1 Introduction to affiliate marketing
  • 2 Models of affiliate marketing
  • 3 How to generate and convert leads
  • 4 Guide to success

Module 12 — EARNING THROUGH ADSENSE & BLOGGING

  • 1 Introduction to AdSense
  • 2 Google sharing
  • 3 How to generate more money through AdSense
  • 4 Professional blogging

Module 13 — ONLINE REPUTATION MANAGEMENT

  • 1 Getting Started with Online Reputation Management
  • 2 Creating online reputation
  • 3 Listening to Online Audience
  • 4 Establishing Reputation
  • 5 Responding to Crisis

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