Salesforce Marketing Cloud is a powerful marketing automation and customer engagement platform offered by Salesforce. It provides businesses with a suite of tools and capabilities to create, manage, and analyze marketing campaigns across multiple channels. It plays a crucial role in enhancing customer relationships, driving revenue growth, and improving marketing efficiency.
SALESFORCE MARKETING CLOUD ONLINE TRAINING
Batch type : Weekdays/Weekends
Mode of Training : Classroom/Online/Corporate Training
Highly Experienced Certified Trainer with 10+ yrs Exp. in Industry
Realtime Projects, Scenarios & Assignments
What will you get along with the training?
1) course completion certificate.
2) 1 live project.
4) Resume building & Interview preparation.
5) Interview call from Tie-up companies until you successfully get placed.
6) Hands-on training with real-time scenarios.
7) Certification Based training with study material and Dumps.
Salesforce Marketing cloud Course content
1. Introduction to Salesforce Marketing Cloud:
• Overview of Salesforce Marketing Cloud features and capabilities
• Understanding the role of Marketing Cloud in customer engagement and
• Exploring the Marketing Cloud user interface and navigation
2. Email Studio:
• Creating and managing email templates
• Building and executing email campaigns
• Personalization and dynamic content in emails
• Email tracking and analytics
3. Journey Builder:
• Designing customer journeys and automation workflows
• Journey Builder entry sources and triggers
• Interaction steps and decision splits
• Tracking and reporting on customer journeys
4. Automation Studio:
• Creating and scheduling automation workflows
• Data extraction, transformation, and loading (ETL) processes
• Importing and exporting data in Marketing Cloud
• Managing and monitoring automations
5. Mobile Studio:
• Mobile messaging channels and capabilities
• Creating and sending SMS and push notifications
• Mobile message tracking and reporting
• Integrating mobile marketing with other Marketing Cloud features
6. Advertising Studio:
• Managing advertising campaigns within Marketing Cloud
• Creating and targeting advertising audiences
• Social media advertising and audience engagement
• Tracking and measuring advertising performance
7. Content Builder:
• Managing and organizing digital assets
• Creating and editing content blocks and templates
• Versioning and approval workflows
• Personalization and dynamic content in content creation
8. Data Management:
• Data extensions and data relationships
• Contact and subscriber management
• Segmentation and targeting strategies
• Data import and synchronization with external systems
9. Analytics and Reporting:
• Marketing Cloud reporting capabilities and dashboards
• Tracking and analyzing email and campaign performance
• A/B testing and optimization techniques
• Data visualization and data-driven insights