Marketing and Sales

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4.1 (2094 Ratings)

Marketing and Sales are two distinct but closely related functions within an organization that play a critical role in driving business growth, revenue generation, and customer engagement. In summary, Marketing focuses on creating demand and raising awareness, while Sales focuses on converting that demand into revenue. Both functions are integral to a company’s overall growth and success, and they often work hand in hand to drive business outcomes.

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Overview

The Syllabus

Curriculum Designed by Experts

Module 1: Introduction to Oracle E-Business Suite (EBS)

Overview of Oracle E-Business Suite.
Understanding the EBS architecture.
Navigating the EBS user interface.

Module 2: Oracle EBS Sales

Sales Order Management in EBS.
Creating and managing sales orders.
Pricing and discounts.
Order fulfillment and shipping.

Module 3: Oracle EBS Marketing

Marketing and campaign management in EBS.
Creating and managing marketing campaigns.
Lead generation and tracking.
Marketing analytics and reporting.

Module 4: Customer Relationship Management (CRM)

Managing customer information in EBS.
Customer segmentation and targeting.
Customer service and support.

Module 5: Inventory Management

Managing inventory in EBS.
Inventory control and tracking.
Stock replenishment and optimization.

Module 6: Reporting and Analytics

Generating reports and dashboards in EBS.
Using Oracle Business Intelligence (OBIEE) for analytics.
Customizing reports for marketing and sales.

Module 7: Integration with Other EBS Modules

Integrating marketing and sales with other EBS modules (e.g., finance, supply chain).
Data flow and synchronization between modules.

Module 8: Security and Access Control

Access control and security considerations in EBS.
Role-based security and permissions.
Auditing and compliance.

Module 9: Customization and Extensibility

Customizing EBS for marketing and sales needs.
Creating custom workflows and forms.
Extending EBS functionality using Oracle Application Framework (OAF).

Module 10: Best Practices and Case Studies

Best practices for using EBS in marketing and sales.
Case studies of successful EBS implementations.
Tips for optimizing marketing and sales processes.

Skills Covered

Digital Marketing Skills
Sales Techniques and Strategies
Market Research and Analysis
Content Creation and Branding

Customer Acquisition and Retention
Salesforce and Automation Tools
Strategic Sales Planning

B2B and B2C Sales Techniques
Negotiation and Closing Sales
Customer Service Skills

Why Enroll for Marketing and Sales Course ?

In-Demand Skills

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Career Opportunities

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Cloud Adoption

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Scalability and Flexibility

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Cost Management

Master Cost Management for Marketing and Sales Course Training! Learn to optimize budgets, maximize ROI, and streamline strategies for efficiency. Why Enroll Marketing and Sales Course Certification? Gain skills to manage resources effectively and drive profitability in marketing and sales.

Security and Compliance

Ensure Security and Compliance for Marketing and Sales Course Training! Learn to protect data, follow regulations, and build trust in marketing strategies. Why Enroll Marketing and Sales Course Certification? Gain critical skills to handle compliance challenges and secure business growth.

Course benefits

Enhanced Knowledge and Skills
Improved Sales Performance
Career Advancement
Up-to-Date Industry Trends
Effective Communication
Networking Opportunities
Increased Job Opportunities
Understanding Consumer Behavior
Better Digital Strategy
Business Growth
Strategic Thinking
Problem-Solving Skills
Effective Budget Management
Hands-On Experience
Global Perspective

Why Marketing and Sales Course?

Scalability

Unlock Scalability for Marketing and Sales Course Training! Learn to expand strategies, manage growth, and optimize operations with ease. Why Marketing and Sales Course Certification? Equip yourself with skills to adapt to market demands and scale success in marketing and sales effectively.

Flexibility

Achieve Flexibility for Marketing and Sales Course Training! Master adaptable techniques to respond to changing trends and diverse customer needs. Why Marketing and Sales Course Certification? Gain versatile skills to craft dynamic strategies and excel in today’s fast-paced marketing landscape.

Hybrid Capabilities

Enhance Security and Compliance for Marketing and Sales Course Training! Learn to safeguard data, adhere to regulations, and maintain ethical practices. Why Marketing and Sales Course Certification? Build trusted strategies and ensure compliance to excel in today’s competitive market.

Security and Compliance

Cost-Effectiveness

Learn Cost-Effectiveness for Marketing and Sales Course Training! Master budgeting strategies, improve ROI, and optimize resources for maximum results. Why Marketing and Sales Course Certification? Gain skills to execute cost-efficient campaigns and drive success in competitive markets.

Innovation

Drive Innovation for Marketing and Sales Course Training! Learn to create unique strategies, embrace emerging trends, and stay ahead of the competition. Why Marketing and Sales Course Certification? Equip yourself with innovative techniques to boost your marketing and sales career.

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Global Certification

Radical Technologies is the leading IT certification institute in Pune, offering a wide range of globally recognized certifications across various domains. With expert trainers and comprehensive course materials, it ensures that students gain in-depth knowledge and hands-on experience to excel in their careers. The institute’s certification programs are tailored to meet industry standards, helping professionals enhance their skillsets and boost their career prospects. From cloud technologies to data science, Radical Technologies covers it all, empowering individuals to stay ahead in the ever-evolving tech landscape. Achieve your professional goals with certifications that matter.

Online Classroom PREFERRED

Live Classes from IIT Faculty & Industry Experts
Certification from IHUB IIT Roorkee
Career Services (Mock Interviews, Resume Preparation)
Placement Assistance upon clearing PRT
Dedicated Learning Manage

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career services

Job Assistance
Interview Preparation
Profile Buliding

At Radical Technologies, we are committed to your success beyond the classroom. Our 100% Job Assistance program ensures that you are not only equipped with industry-relevant skills but also guided through the job placement process. With personalized resume building, interview preparation, and access to our extensive network of hiring partners, we help you take the next step confidently into your IT career. Join us and let your journey to a successful future begin with the right support.

At Radical Technologies, we ensure you’re ready to shine in any interview. Our comprehensive Interview Preparation program includes mock interviews, expert feedback, and tailored coaching sessions to build your confidence. Learn how to effectively communicate your skills, handle technical questions, and make a lasting impression on potential employers. With our guidance, you’ll walk into your interviews prepared and poised for success.

At Radical Technologies, we believe that a strong professional profile is key to standing out in the competitive IT industry. Our Profile Building services are designed to highlight your unique skills and experiences, crafting a resume and LinkedIn profile that resonate with employers. From tailored advice on showcasing your strengths to tips on optimizing your online presence, we provide the tools you need to make a lasting impression. Let us help you build a profile that opens doors to your dream career.

Red Hat Linux Course Projects

Infrastructure Provisioning

And Configuration Management

Implementing automated infrastructure provisioning and configuration management using Ansible. This may include setting up servers, networking devices, and other infrastructure components using playbooks and roles.

Applications Deployment

And Orchestration

Automating the deployment and orchestration of applications across development, testing, and production environments. This could involve deploying web servers, databases. middleware, and other application components using Ansible

Continuous Integration

And Continuous Deployment

Integrating Ansible into CI/CD pipelines to automate software. build, test, and deployment processes. This may include automating the creation of build artifacts, running tests, and deploying applications to various environments.

Radical Learning Eco-System

Exam simulator

Cloud Send Borey

Hands - on Cloud Lab

Developer Coding Ground

Testimonials

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The Marketing and Sales Course in Bengaluru at Radical Technologies exceeded my expectations. The practical case studies and hands-on approach helped me gain real-world skills.

Satisfied Student

Enrolling in the Marketing and Sales Certification in Bengaluru was a game-changer. The trainers were highly knowledgeable, and the industry insights were invaluable.

Satisfied Student

The Marketing and Sales Classes in Bengaluru were well-structured, covering everything from digital marketing to advanced sales techniques. Highly recommended!

Satisfied Student

Radical Technologies is the best Marketing and Sales Institute in Bengaluru! The live projects and interactive sessions helped me secure a great job.

Satisfied Student

I took the Marketing and Sales Training in Bengaluru and was impressed with the course content. It provided a perfect balance of theory and practical application.

Satisfied Student

The Marketing and Sales Corporate Training in Bengaluru helped my team improve their sales strategies and close deals faster. The customized approach was highly effective.

Satisfied Student

If you're looking for a top-notch Marketing and Sales Online Course in Bengaluru, Radical Technologies is the place to go! The trainers are industry experts who provide deep insights.

Satisfied Student

The Marketing and Sales Online Training in Bengaluru was flexible and well-structured. I could learn at my own pace while still getting one-on-one guidance from the instructors.

Satisfied Student

I completed the Marketing and Sales Online Certification in Bengaluru, and it significantly boosted my career prospects. The certification is highly recognized in the industry.

Satisfied Student

The Marketing and Sales Online Classes in Bengaluru were engaging and interactive. I learned a lot about digital marketing, branding, and sales funnel management.

Satisfied Student

The case studies and real-world projects in the Marketing and Sales Course in Bengaluru made the learning experience truly enriching. I feel ready for any marketing challenge now.

Satisfied Student

Radical Technologies provided the best Marketing and Sales Certification in Bengaluru with up-to-date curriculum and excellent faculty. I gained in-depth knowledge of B2B and B2C marketing.

Satisfied Student

The hands-on approach in the Marketing and Sales Classes in Bengaluru helped me apply the concepts in my current job, improving my performance and confidence.

Satisfied Student

I highly recommend this Marketing and Sales Institute in Bengaluru for anyone looking to enhance their skills. The faculty members are experienced professionals from the industry.

Satisfied Student

The Marketing and Sales Training in Bengaluru covered all essential topics, including consumer psychology, negotiation tactics, and lead generation strategies. It was a great investment.

Satisfied Student

Our company opted for the Marketing and Sales Corporate Training in Bengaluru, and it transformed our sales team’s approach. We saw an immediate increase in conversions.

Satisfied Student

The flexibility of the Marketing and Sales Online Course in Bengaluru allowed me to balance my studies with work. The recorded sessions were especially helpful.

Satisfied Student

I took the Marketing and Sales Online Training in Bengaluru and appreciated the interactive nature of the sessions. The assignments and projects helped reinforce my learning.

Satisfied Student

Completing the Marketing and Sales Online Certification in Bengaluru gave me a competitive edge in job interviews. The practical knowledge gained from the course was invaluable.

Satisfied Student

The Marketing and Sales Online Classes in Bengaluru were perfect for me as a working professional. The weekend batches and one-on-one mentorship made a huge difference.

Satisfied Student

The live projects in the Marketing and Sales Course in Bengaluru made the learning experience much more practical and relevant. I now have a deep understanding of market strategies.

Satisfied Student

The Marketing and Sales Certification in Bengaluru helped me transition from a technical role to a marketing position with ease. The faculty provided great career guidance as well.

Satisfied Student

The trainers at Radical Technologies made the Marketing and Sales Classes in Bengaluru engaging and easy to understand. Their teaching style was top-notch.

Satisfied Student

The Marketing and Sales Institute in Bengaluru provided me with hands-on experience with real marketing campaigns. I feel fully prepared for the industry.

Satisfied Student

Enrolling in the Marketing and Sales Training in Bengaluru was the best decision I made for my career. The knowledge, skills, and confidence I gained were unmatched.

Satisfied Student

Our Alumni

Marketing and Sales Course FAQs

What is the primary difference between marketing and sales?

Marketing focuses on creating awareness, attracting potential customers, and generating leads through various strategies, while sales involve converting those leads into paying customers by closing deals and building relationships.

How can businesses align their marketing and sales teams effectively?

Businesses can align marketing and sales by setting shared goals, maintaining consistent messaging, using CRM tools to track leads, and ensuring regular communication between both teams for seamless collaboration.

What are the most effective marketing strategies for lead generation?

Some effective lead generation strategies include content marketing, SEO, PPC advertising, social media campaigns, email marketing, and referral programs to attract and engage potential customers.

How can a salesperson handle objections from a potential customer?

A salesperson should listen carefully to the customer’s concerns, acknowledge them, provide relevant solutions, demonstrate the product’s value, and use case studies or testimonials to build credibility.

What role does content marketing play in sales?

Content marketing educates potential customers, builds trust, nurtures leads, and helps sales teams by providing valuable resources that address customer pain points, leading to informed purchase decisions.

How can businesses improve their conversion rates in sales?

Businesses can improve conversion rates by personalizing sales pitches, offering incentives, simplifying the buying process, following up consistently, and leveraging data analytics to refine their strategies.

What is the importance of customer relationship management (CRM) in sales?

CRM systems help track customer interactions, manage leads, streamline follow-ups, and provide insights into customer preferences, leading to better engagement and higher sales conversions.

How can businesses measure the success of a marketing campaign?

Success can be measured using key performance indicators (KPIs) like website traffic, conversion rates, engagement metrics, customer acquisition cost (CAC), return on investment (ROI), and lead generation effectiveness.

What are the best ways to build brand loyalty through marketing?

Building brand loyalty involves providing exceptional customer experiences, engaging with customers through personalized communication, offering loyalty programs, maintaining a strong social media presence, and consistently delivering quality products or services.

Businesses can leverage social media by creating engaging content, running targeted ad campaigns, interacting with followers, using influencer partnerships, and utilizing social commerce features to drive direct sales.

What are the key components of a strong sales pitch?

A strong sales pitch includes a clear value proposition, an understanding of customer needs, a compelling product demonstration, data-backed benefits, and a persuasive closing statement.

How can businesses retain customers after making a sale?

Customer retention strategies include providing excellent post-sale support, personalized follow-ups, loyalty rewards, proactive problem resolution, and maintaining long-term engagement through email and social media interactions.

What is the role of SEO in marketing and sales?

SEO helps improve website visibility, drive organic traffic, generate high-quality leads, and position businesses as industry authorities, ultimately contributing to increased sales opportunities.

How does email marketing contribute to sales success?

Email marketing nurtures leads by delivering personalized content, promotional offers, and follow-up messages, keeping potential customers engaged and guiding them toward a purchase decision.

What are the biggest challenges in marketing and sales, and how can they be overcome?

Common challenges include changing consumer behavior, high competition, and lead conversion difficulties. These can be overcome by adopting data-driven strategies, personalizing customer interactions, staying updated with market trends, and continuously optimizing marketing and sales processes.

Marketing and Sales Course in Other Cities

Online Batches Available for the Areas

Most Probable Interview Questions Asked for Marketing and Sales

Marketing Strategy: How would you design a multi-channel marketing campaign to launch a new product in a competitive market?
Sales Approach: Can you describe a time when you had to turn a skeptical prospect into a loyal customer? What was your strategy?
Consumer Behavior: How do you leverage customer psychology and buying patterns to improve marketing and sales performance?
Customer Relationship Management (CRM): How do you utilize CRM tools to enhance customer retention and streamline the sales process?
Brand Positioning: In a crowded marketplace, what strategies would you use to differentiate a brand and establish a strong market presence?

Adaptability & Innovation: With evolving market trends and consumer behaviors, how do you stay ahead and innovate in your marketing and sales strategies?
Digital Marketing & Analytics: How do you measure the success of a marketing campaign, and which key metrics do you prioritize?
Lead Generation & Conversion: What techniques do you use to identify high-quality leads and increase conversion rates?
Marketing and Sales Alignment: How do you ensure seamless collaboration between the marketing and sales teams to drive business growth?
Sales Negotiation: How do you handle price objections from potential clients while maintaining profitability?

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About Marketing and Sales

Marketing and sales are the two critical pillars of any successful business. While marketing focuses on attracting and engaging potential customers, sales convert these prospects into paying clients. Both functions must work in synergy to achieve sustainable growth, build brand authority, and maintain customer relationships.

Understanding Marketing: A Strategic Approach

Marketing involves identifying customer needs and developing strategies to fulfill them through products or services. It encompasses various channels and tactics that influence customer decisions.

Key Components of Marketing:

1. Market Research and Consumer Insights

Understanding target audience preferences, behaviors, and pain points.
Utilizing data analytics, surveys, and industry trends for informed decision-making.
Analyzing competitors to identify gaps and opportunities.

2. Brand Positioning and Messaging

Creating a unique brand identity that resonates with customers.
Developing a consistent message across all platforms—digital, print, and social media.
Crafting a value proposition that highlights competitive advantages.

3. Content Marketing and Engagement

Developing high-quality, informative content to educate and engage potential customers.
Utilizing blogs, videos, infographics, and case studies to build credibility.
Leveraging storytelling to create an emotional connection with the audience.

4. Digital Marketing and Lead Generation

Implementing SEO (Search Engine Optimization) for organic traffic growth.
Running PPC (Pay-Per-Click) campaigns for immediate visibility and lead conversion.
Utilizing email marketing, social media, and influencer collaborations to expand reach.

5. Marketing Automation and CRM Integration

Streamlining marketing efforts using automation tools like email drip campaigns and chatbots.
Integrating Customer Relationship Management (CRM) systems to track and manage leads efficiently.

Sales: Converting Interest into Revenue

Sales is the process of nurturing leads and persuading them to make a purchase. A well-trained sales team, coupled with the right strategies, can significantly boost business performance.

Key Aspects of Sales Success:

1. Prospecting and Lead Qualification

Identifying potential customers based on demographic, behavioral, and psychographic factors.
Filtering high-potential leads to maximize sales efficiency.
Leveraging networking, cold calling, and referrals to build a strong sales pipeline.

2. Personalized Sales Approach

Understanding customer pain points and providing tailored solutions.
Establishing trust through consultative selling rather than pushy tactics.
Demonstrating product/service value with real-life use cases and testimonials.

3. Effective Sales Pitch and Negotiation

Crafting compelling sales presentations with clear benefits and ROI.
Overcoming objections by addressing customer concerns proactively.
Using data-driven persuasion and social proof to validate claims.

4. Closing Techniques and Follow-ups

Implementing proven closing techniques such as the “assumptive close” or “limited-time offer.”
Maintaining post-sale communication to build long-term relationships.
Seeking referrals and repeat business to maximize customer lifetime value.

Aligning Marketing and Sales for Maximum Impact

For a business to thrive, marketing and sales teams must collaborate seamlessly. A well-integrated strategy ensures that marketing efforts generate high-quality leads, while sales efficiently converts them into revenue.

Ways to Align Marketing and Sales:

✅ Shared Goals: Define clear objectives, such as lead conversion rates and revenue targets.

✅ Consistent Messaging: Ensure uniform communication across all customer touchpoints.

✅ Lead Scoring: Rank leads based on engagement and likelihood to convert.

✅ Data Sharing: Utilize analytics to refine marketing strategies and improve sales pitches.

✅ Regular Feedback: Sales teams provide insights on customer objections to improve marketing content.

Applications of Marketing and Sales

Marketing and sales are essential business functions that drive growth, customer engagement, and revenue generation. Their applications span multiple industries, helping organizations create brand awareness, attract potential customers, and convert leads into loyal clients. Below are some key applications of marketing and sales across various domains.

1. Business Growth and Brand Awareness

Marketing plays a crucial role in establishing a brand’s presence in the market. Through strategic campaigns, businesses can:

Increase visibility across multiple platforms, including digital and traditional media.
Communicate their unique value proposition to stand out from competitors.
Use brand storytelling to build an emotional connection with the audience.

Sales teams then leverage this brand recognition to generate leads and close deals, ensuring steady revenue growth.

2. Customer Acquisition and Retention

Marketing attracts new customers by promoting products or services through advertising, social media, and content marketing. Once potential customers express interest, sales teams:

Engage with leads through personalized communication.
Address objections and highlight product benefits.
Build trust through after-sales service and support.

A seamless marketing and sales process enhances customer retention by fostering long-term relationships.

3. Digital Marketing and Online Sales

With the rise of e-commerce and digital platforms, marketing and sales have shifted significantly online. Businesses use:

SEO (Search Engine Optimization): To improve website visibility and attract organic traffic.
Social Media Marketing: To engage with potential customers on platforms like Facebook, LinkedIn, and Instagram.
Email Marketing & Retargeting Ads: To nurture leads and encourage repeat purchases.
E-commerce Sales Strategies: To drive conversions through user-friendly online stores and promotional campaigns.

Online marketing and sales enable businesses to reach global audiences without geographical limitations.

4. Product Launches and Market Expansion

Marketing and sales are critical in introducing new products or entering new markets. Their applications in this area include:

Conducting market research to understand customer needs and preferences.
Developing promotional campaigns to generate excitement and demand.
Using sales strategies such as limited-time offers and exclusive deals to boost early adoption.

This approach ensures a successful product launch and paves the way for future business expansion.

5. B2B (Business-to-Business) Sales and Lead Generation

In B2B industries, marketing focuses on generating high-quality leads through content marketing, webinars, and industry events. Sales teams then:

Conduct in-depth consultations to understand client requirements.
Provide tailored solutions and demonstrate the ROI (Return on Investment) of their offerings.
Negotiate contracts and ensure seamless onboarding of new clients.

A strong alignment between marketing and sales is essential in complex B2B sales cycles.

6. Customer Relationship Management (CRM) and Loyalty Programs

Marketing and sales work together to strengthen customer relationships by:

Implementing CRM systems to track customer interactions and preferences.
Offering personalized recommendations based on purchase history.
Running loyalty programs and special discounts to encourage repeat business.

These efforts enhance customer satisfaction, leading to long-term brand loyalty.

7. Data-Driven Decision-Making and Performance Optimization

Marketing and sales leverage data analytics to refine strategies and improve outcomes. Applications include:

Using customer insights to optimize campaigns for better engagement.
Tracking key performance indicators (KPIs) such as conversion rates and sales growth.
Conducting A/B testing to identify the most effective marketing tactics.

By continuously analyzing performance, businesses can adapt to changing market trends and enhance their success rate.

Marketing and Sales Course Certification with Training in Pune

Radical Technologies is the leading Marketing and Sales Institute in Bengaluru, offering industry-focused training programs designed to equip professionals with the skills needed to excel in the competitive business landscape. With a strong reputation for excellence, we provide the most comprehensive Marketing and Sales Course in Bengaluru, covering essential concepts such as market analysis, consumer behavior, branding, digital marketing, and sales strategies.

Our expert-led Marketing and Sales Classes in Bengaluru are tailored to meet the needs of beginners and experienced professionals alike, ensuring hands-on learning through real-world case studies, live projects, and interactive sessions. Whether you are looking to enhance your career, upskill your workforce, or transition into a sales and marketing role, our courses provide the perfect platform to achieve your goals.

For working professionals and businesses, we offer Marketing and Sales Corporate Training in Bengaluru, helping organizations enhance their sales performance and marketing effectiveness through customized training modules. Additionally, our flexible Marketing and Sales Online Course in Bengaluru allows learners to gain expertise from anywhere, with live instructor-led sessions and self-paced learning options.

Those seeking recognized credentials can enroll in our Marketing and Sales Certification in Bengaluru, which is widely valued by industry leaders and employers. Our Marketing and Sales Online Training in Bengaluru is designed to provide in-depth knowledge of the latest marketing trends, sales techniques, and CRM tools, ensuring career advancement opportunities for all learners.

Join Radical Technologies today and take the next step in your career with our Marketing and Sales Online Classes in Bengaluru and Marketing and Sales Online Certification in Bengaluru. Experience top-tier training that blends theoretical knowledge with practical insights, making you a skilled and confident marketing and sales professional.

For more details, contact us and become a part of Bengaluru’s leading institute for marketing and sales excellence! 🚀