MARKETING AND SALES
Marketing and Sales are two distinct but closely related functions within an organization that play a critical role in driving business growth, revenue generation, and customer engagement. In summary, Marketing focuses on creating demand and raising awareness, while Sales focuses on converting that demand into revenue. Both functions are integral to a company’s overall growth and success, and they often work hand in hand to drive business outcomes.
MARKETING AND SALES Training in Pune/ Online
Duration of Training : 32 Hours
Batch type : Weekdays/Weekends
Mode of Training : Classroom/Online/Corporate Training
Module 1: Introduction to Oracle E-Business Suite (EBS)
- Overview of Oracle E-Business Suite.
- Understanding the EBS architecture.
- Navigating the EBS user interface.
Module 2: Oracle EBS Sales
- Sales Order Management in EBS.
- Creating and managing sales orders.
- Pricing and discounts.
- Order fulfillment and shipping.
Module 3: Oracle EBS Marketing
- Marketing and campaign management in EBS.
- Creating and managing marketing campaigns.
- Lead generation and tracking.
- Marketing analytics and reporting.
Module 4: Customer Relationship Management (CRM)
- Managing customer information in EBS.
- Customer segmentation and targeting.
- Customer service and support.
Module 5: Inventory Management
- Managing inventory in EBS.
- Inventory control and tracking.
- Stock replenishment and optimization.
Module 6: Reporting and Analytics
- Generating reports and dashboards in EBS.
- Using Oracle Business Intelligence (OBIEE) for analytics.
- Customizing reports for marketing and sales.
Module 7: Integration with Other EBS Modules
- Integrating marketing and sales with other EBS modules (e.g., finance, supply chain).
- Data flow and synchronization between modules.
Module 8: Security and Access Control
- Access control and security considerations in EBS.
- Role-based security and permissions.
- Auditing and compliance.
Module 9: Customization and Extensibility
- Customizing EBS for marketing and sales needs.
- Creating custom workflows and forms.
- Extending EBS functionality using Oracle Application Framework (OAF).
Module 10: Best Practices and Case Studies
- Best practices for using EBS in marketing and sales.
- Case studies of successful EBS implementations.
- Tips for optimizing marketing and sales processes.
