DIGITAL MARKETING

Best Digital Marketing Training in Pune at Aundh | Kharadi

“ADVANCED DIGITAL MARKETING PRACTICAL TRAINING”

Course Content

Module 1 — INTRODUCTION TO DIGITAL MARKETING (BASICS OF DIGITAL MARKETING)

• 1 What is Digital Marketing?
• 2 Evolution of Digital Media
• 3 Digital Marketing Ecosystem
• 4 Digital Marketing Process
• 5 Scope of Digital Marketing
• 6 Digital Marketing Vs Traditional Marketing
• 7 Web ecosystem, website, domain, sub domain
• 8 HTML, Word press, CMS.

Module 2 — BUSINESS ANALYSIS FOR ONLINE MARKETING

• 1 Business
• 2 Products / Services
• 3 Target Customer Profiling , location
• 4 USP
• 5 Competition
• 6 Marketing Objectives & Budgets

Module 3 — WEBSITE MANAGEMENT (UI) –   ON PAGE OPTIMIZATION – PART OF SEO

(SEO FRIENDLY WEBSITE CREATION)

• 1 Domain Management
• 2 Web Hosting Management
• 3 Website Index
• 4 Concept / Positioning
• 5 Navigation, Layouts, color scheme, fonts
• 6 Call to action
• 7 Keywords Research from Google Keyword planner
• 8 Creating Mobile Friendly Website
• 9 Meta tags — Descriptions, Keywords, Robots, Author, Country
• 10 Image naming – Image descriptions ALT tag creation
• 11 Redirection Tags, Heading tags ( H1 to H6)
• 12 Anchor Text , link title
• 13 Content writing, SEO friendly content writing
• 14 Alexa

Module 4 — SEO (SEARCH ENGINE OPTIMIZATION) – OFF PAGE OPTIMIZATION

• 1 What is organic search?
• 2 What is Google Page rank and how to increase it
• 3 What is Back linking, Importance of back linking
• 4 Directory submissions, forum submission
• 5 Business Listing, Search Engine Submission
• 6 Portal Submission, Article submission
• 7 Press Release submission, Blog posting
• 8 Social Networking, social bookmarking
• 9 Increasing website visit through  blogging, Social Media
• 10 Comment writing, Discussion in Forum

Module 5 — GOOGLE ALGORITHAMS

• 1 Google algorithm
• 2 Algorithm updates
• 3 When Google penalize the website
• 4 Google Hummingbird Algorithm
• 5 Google Panda Algorithm
• 6 Google Penguin Algorithm
• 7 Google EMD Updates

Module 6 — BLOGGING TO GET MORE WEBSITE VISIT & BACK LINKS

• 1 Blogging Objectives
• 2 Deciding Topic of Blogging
• 3 Selecting the Right Platform
• 4 Designing Blog
• 5 Getting Most out of Blog

Module 7 — GOOGLE AD-WORDS & DISPLAY ADS (PPC)

• 1 Google Ad words Concept
• 2 Pay Per Click Overview (PPC)
• 3 Devising PPC Strategy
• 4 Google Ad-word account Set Up
• 5 Landing Page—UI / UX , Call to Action
• 6 Ad Writing Techniques
• 7 Setting Billing Preferences
• 8 Setting Up Campaign
• 9 Managing Different Campaign
• 10 Creating Ad Groups
• 11 Ad writing skill
• 12 Finalizing key words — Keywords, Negative keywords
• 13 Bid Management—CPA Bidding , Position Preference
• 14 Optimizing Quality Score
• 15 Click Through Rate (CTR)
• 16 Remarketing
• 17 Display & Video Formats
• 18 PPC Vs Google Analytics
• 19 Reporting system
• 20 Measuring ROI

Module 8 – GOOGLE ANALYTICS & WEBMASTER 

• 1 Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
• 2 Data Type: Dimensions Vs Metrics
• 3 Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking
• 4 Tagging with your site with Google Analytics code, setting up Google analytics account
• 5 Filtering reports for your Business, Different Traffic, Conversion and User Engagement
• 6 Reports for Next Strategy
• 7 Other analytics – face book Analytics, You tube analytics, Twitter analytics.

 Module 9 — SOCIAL MEDIA MARKETING (SOCIAL MEDIA OPTIMIZATION)

• 1 What is social Media & its impact on business
• 2 Face Book — Building & Managing Fan base, Promotional Strategy
• 3 Facebook Marketing
• 4 Types of Facebook ads, Facebook ads Vs Google Ad words
• 5 Leveraging LinkedIn’s Professional Network
• 6 How to use LinkedIn for lead generation for B to B Business
• 7 Twitter, Instagram as a Marketing tool
• 8 YouTube Marketing
• 9 Slide share, Flicker, Google+, other social media platform
• 10 Real world to online socializing

Module 10 — EMAIL MARKETING & MOBILE MARKETING

• 1 Email Marketing Tool / Email marketing software
• 2 Creating Account for Email Marketing
• 3 Email Lists / data
• 4 Email Content – Relevance, Timing, Incentive, Creative, attributes
• 5 Designing Emailers, Email template model
• 6 Rolling Out Emailers
• 7 Finding Subscribers to Emailers
• 8 Viral emails, third party email newsletter
• 9 Setting up account for Bulk SMS
• 10 Naming the Campaign & SMS
• 11 SMS Content
• 12 WhatsApp Marketing

Module 11 — AFFILIATE MARKETING

• 1 Introduction to affiliate marketing
• 2 Models of affiliate marketing
• 3 How to generate and convert leads
• 4 Guide to success

Module 12 — EARNING THROUGH ADSENSE & BLOGGING

• 1 Introduction to AdSense
• 2 Google sharing
• 3 How to generate more money through AdSense
• 4 Professional blogging

Module 13 — ONLINE REPUTATION MANAGEMENT

• 1 Getting Started with Online Reputation Management
• 2 Creating online reputation
• 3 Listening to Online Audience
• 4 Establishing Reputation
• 5 Responding to Crisis