Radical Technologies
DIGITAL MARKETING
★★★★★
(2,095 ratings)  50,000+ Student

SEO + GEO + AEO

SEO + GEO + AEO Training Course teaches learners how to improve website and content visibility across search engines, AI-powered platforms, and answer engines. Learn Technical SEO, Content SEO, Local SEO, AEO, GEO, AI Search Optimization, Schema Markup, and Analytics through practical, job-oriented training. Ideal for digital marketers, SEO professionals, content creators, freelancers, students, and beginners looking to build skills in modern search optimization.

RT
Radical Technologies
50,000+ English 40 Hours Weekdays / Weekends Classroom / Online / Corporate
Online / Classroom

SEO + GEO + AEO

IT Training Programme

Duration 40 Hours
Batch Type Weekdays / Weekends
Mode of Training Classroom / Online / Corporate
Locations Pune, Bangalore, Kochi
Language English
Certification Globally Recognized
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What you'll learn

Understand core concepts and architecture from the ground up
Get hands-on with the tools used by working professionals
Build real-world projects you can add to your portfolio
Learn industry best practices and coding standards
Practice with real datasets and real-world scenarios
Prepare for certification and technical interviews
Work on collaborative, team-based exercises
Apply performance tuning and optimization techniques
Understand how the technology fits into a larger ecosystem
Complete assignments reviewed by mentors

Programme Overview

16 sections covering the complete curriculum — a single, progressive learning arc.

40 Hours
Training Duration
16
Core Modules
427
Total Lessons
4.9
Average Rating
50K+
Students Trained
01

Foundations & Core Concepts

Get hands-on with the fundamentals and architecture — the building blocks for everything that follows.

Fundamentals Architecture Setup
02

Hands-On Practical Training

Work through real exercises and assignments designed to mirror what you will do on the job.

Practicals Assignments Labs
03

Real-World Projects

Apply what you have learned to end-to-end projects that go straight into your portfolio.

Projects Portfolio Case Studies
04

Advanced Techniques

Go beyond the basics with advanced concepts, integrations and production-grade practices.

Advanced Integration Best Practices
05

Ecosystem Integration

Understand how this technology connects with the broader tools and platforms used in the industry.

Ecosystem Tools Platforms
06

Performance & Interview Prep

Master optimization techniques and prepare for the technical interview questions employers actually ask.

Optimization Interview Prep Certification

Who is this programme for?

Whether you're already writing code, working with data, or supporting applications today — this programme is built to take you into a DIGITAL MARKETING role.

Software Developers

Engineers who want to add this skill set to their toolkit

Analysts & Consultants

Professionals moving into a more technical, hands-on role

IT Professionals

System admins and support engineers upskilling into a new domain

Fresh Graduates

CS/IT graduates aiming for a job-ready technical role

Course Curriculum

16 sections  •  427 lessons  •  40 Hours

01 Course Overview
This program teaches students how to optimize websites and digital content for traditional
search engines, AI-powered search platforms and answer engines.

The training covers the complete journey:

SEO → Technical SEO → Content SEO → Local SEO → AEO → GEO → AI Search Visibility → Analytics & Reporting

Key Learning Outcomes

Build SEO strategies from fundamentals to advanced level.
Perform technical SEO audits.
Optimize websites and web pages for search engines.
Develop keyword and content strategies.
Optimize content for featured snippets and answer engines.
Understand how AI-generated search results and citations work.
Optimize content for AI search visibility.
Implement structured data and schema markup.
Analyze Google Search Console and analytics data.
Measure SEO, AEO and GEO performance.
Build practical SEO/GEO/AEO portfolios.
02 Prerequisites
Basic computer and internet knowledge
Basic understanding of websites is helpful
Basic content-writing knowledge is beneficial
No programming experience required
Basic HTML knowledge is advantageous

Suitable for:

SEO Professionals
Digital Marketing Professionals
Content Writers
Digital Marketing Executives
Website Developers
Marketing Managers
Business Owners
Freelancers
Students and Freshers
03 Fundamentals

Search Fundamentals

How search engines work
Crawling
Indexing
Ranking
Search intent
SERPs
Organic vs paid search
Search algorithms
Ranking signals

SEO Fundamentals

On-page SEO
Off-page SEO
Technical SEO
Local SEO
Mobile SEO
International SEO
E-commerce SEO

AEO Fundamentals

What is Answer Engine Optimization?
Search questions vs keywords
Conversational queries
Featured snippets
People Also Ask
FAQ optimization
Direct-answer content
Entity-based content

GEO Fundamentals

What is Generative Engine Optimization?
AI-powered search
Generative search experiences
AI citations and source selection
Entity visibility
Content authority
AI-readable content
Brand visibility across AI search
04 Core Technical Topics — Main Syllabus

Module 1 — Keyword Research & Search Intent

Keyword research fundamentals
Short-tail keywords
Long-tail keywords
Informational keywords
Commercial keywords
Transactional keywords
Navigational keywords
Search intent mapping
Keyword clustering
Topic clusters
Competitor keyword analysis
Keyword difficulty
Search volume
SERP analysis

Practical Exercise

Build a complete keyword map for a business website.

Module 2 — On-Page SEO

SEO-friendly URLs
Title tags
Meta descriptions
Header tags
Content structure
Keyword placement
Internal linking
Image optimization
Alt text
Anchor text
Content optimization
Search intent alignment
Content freshness
E-E-A-T concepts

Module 3 — Technical SEO

Website architecture
Crawlability
Indexability
XML Sitemap
Robots.txt
Canonical URLs
Redirects
301 / 302 redirects
Broken links
Duplicate content
Pagination
JavaScript SEO
Mobile SEO
Page speed
Core Web Vitals
HTTPS
International SEO
Hreflang

Module 4 — Content SEO

SEO content strategy
Topic clusters
Pillar pages
Supporting articles
Content briefs
Search-intent-driven writing
Content optimization
Content gap analysis
Competitor content analysis
Content refresh strategy
Content cannibalization
Programmatic SEO fundamentals

Module 5 — AEO — Answer Engine Optimization

AEO strategy
Question-based keyword research
Conversational search
FAQ optimization
Featured snippet optimization
People Also Ask optimization
Question-and-answer content
Direct-answer formatting
Structured content
Knowledge graph concepts
Entity optimization
Voice search optimization
Zero-click search

Practical Focus

Create content designed to provide clear, concise and authoritative answers to user
questions.

Module 6 — GEO — Generative Engine Optimization

GEO strategy
AI search ecosystem
Generative search behavior
AI-readable content
Entity prominence
Brand mentions
Source credibility
Citation opportunities
Content authority
Factual consistency
First-party information
Structured information
Digital PR for AI visibility
Monitoring AI search visibility

AI Search Platforms

Practical analysis of AI-powered search experiences such as:

ChatGPT Search
Google AI search experiences
Microsoft Copilot
Perplexity
Gemini

Module 7 — Schema & Structured Data

Structured data fundamentals
Schema.org
JSON-LD
Organization schema
Person schema
Article schema
Product schema
LocalBusiness schema
FAQ-related structured data
Breadcrumb schema
Review-related structured data
Event schema
Schema validation
Rich-result eligibility

Module 8 — Local SEO

Google Business Profile
Local keyword research
NAP consistency
Local citations
Local landing pages
Reviews
Local schema
Map visibility
Local content strategy
Multi-location SEO

Module 9 — Off-Page SEO & Digital PR

Backlink fundamentals
Link quality
Link relevance
Link-building strategies
Digital PR
Guest posting
Resource link building
Broken-link strategies
Brand mentions
Unlinked mentions
Competitor backlink analysis
Toxic-link considerations

Module 10 — SEO Analytics & Reporting

Google Search Console
Google Analytics
Organic traffic analysis
Keyword performance
CTR analysis
Ranking analysis
Conversion tracking
Landing-page performance
Search visibility
SEO KPIs
SEO dashboards
Client reporting

Module 11 — AI-Powered SEO

AI-assisted keyword research
AI content research
AI content briefs
AI-assisted content optimization
AI-generated SEO workflows
Prompt engineering for SEO
AI content quality control
Fact-checking AI content
Human editorial review
AI-assisted competitor research
Automated SEO reporting

Module 12 — Advanced SEO Strategy

Enterprise SEO
E-commerce SEO
International SEO
SaaS SEO
Programmatic SEO
Large-site SEO
SEO migration
Website redesign SEO
SEO experimentation
Content pruning
SEO forecasting fundamentals
SEO automation
SEO governance
05 Hands-On Labs

Lab 1 — Complete Website SEO Audit

Audit a website for technical, on-page and content SEO.

Lab 2 — Keyword Research Lab

Build keyword lists and map them to search intent.

Lab 3 — Competitor SEO Analysis

Analyze competitor keywords, content and backlinks.

Lab 4 — On-Page Optimization Lab

Optimize titles, headings, URLs, content and internal links.

Lab 5 — Technical SEO Audit

Identify crawling, indexing, sitemap, canonical and redirect issues.

Lab 6 — Core Web Vitals Lab

Analyze page performance and identify optimization opportunities.

Lab 7 — Schema Implementation Lab

Create and validate structured data.

Lab 8 — AEO Optimization Lab

Optimize content for questions, featured snippets and answer-focused search.

Lab 9 — GEO Content Optimization Lab

Evaluate content for visibility and citation potential in AI-powered search.

Lab 10 — Local SEO Lab

Optimize a local business search strategy.

Lab 11 — SEO Analytics Lab

Analyze Search Console and Analytics data.

Lab 12 — AI-Powered SEO Lab

Build an AI-assisted SEO research and content workflow.
06 Assignments
SEO Fundamentals & SERP Analysis
Keyword Research Assignment
Search Intent Mapping
Competitor Keyword Analysis
On-Page SEO Audit
Technical SEO Audit
Internal Linking Strategy
Content Gap Analysis
Topic Cluster Creation
Meta Title & Description Optimization
Core Web Vitals Analysis
Sitemap & Robots.txt Assignment
Schema Markup Assignment
Featured Snippet Optimization
AEO Question Research
GEO Content Optimization
Local SEO Strategy
Backlink & Competitor Analysis
Search Console Performance Analysis
SEO Reporting Dashboard
07 Mini Projects

Mini Project 1 — Complete SEO Audit

Perform a complete audit of a live website covering:

Technical SEO
On-page SEO
Content
Links
Performance
Indexability

Mini Project 2 — E-Commerce SEO

Develop an SEO strategy for an e-commerce website covering:

Product pages
Categories
Keywords
Internal linking
Schema
Technical SEO

Mini Project 3 — Local Business SEO

Create a complete local SEO strategy including:

Local keywords
Google Business Profile
Local landing pages
Reviews
Citations
Local schema

Mini Project 4 — AEO Content Strategy

Build a question-driven content library designed around:

FAQs
Conversational queries
Featured snippets
People Also Ask
Voice-search queries

Mini Project 5 — GEO Visibility Strategy

Develop a strategy to improve a brand's visibility across AI-powered search experiences through:

Entity optimization
Authoritative content
Brand mentions
Structured information
Citation-worthy resources
08 Capstone Projects

Capstone 1 — Complete SEO + AEO + GEO Strategy

Create a complete digital-search strategy for a business.

Deliverables

Research → SEO Audit → Keyword Strategy → Content Strategy → Technical SEO →AEO → GEO → Analytics

Students produce:

SEO audit report
Keyword master sheet
Content calendar
Topic clusters
Technical SEO recommendations
AEO content plan
GEO strategy
Schema recommendations
Link-building strategy
Measurement framework
Final client presentation

Capstone 2 — Website SEO Transformation

Take an existing website and develop a complete optimization plan covering:

Before → Audit → Optimization Plan → Implementation → Measurement
09 Real-Time Job-Oriented Scenarios

Students practice scenarios such as:

Organic traffic suddenly drops.
Website pages are not getting indexed.
A website has duplicate-content problems.
Competitor rankings increase while your site declines.
Important pages have poor CTR.
Website migration causes ranking and traffic issues.
Product pages are not appearing properly in search.
A page ranks for the wrong search intent.
Website has poor Core Web Vitals.
Business wants to rank for local searches.
Content receives traffic but produces no conversions.
A client wants to increase featured-snippet visibility.
A brand wants greater visibility in AI-powered search.
AI-generated content requires SEO and factual-quality review.
Management wants a monthly SEO performance report.
10 Troubleshooting Scenarios

Scenario 1 — Traffic Drop

Analyze:

Search Console → Ranking changes → Technical issues → Algorithm-related possibilities → Content → Backlinks

Scenario 2 — Indexing Problem

Check:

Robots.txt
Noindex
Canonical
Sitemap
Internal links
Server responses

Scenario 3 — Ranking Cannibalization

Identify multiple pages targeting the same intent and develop a consolidation strategy.

Scenario 4 — Poor CTR

Analyze:

Search intent
Title
Meta description
SERP competition
Search appearance

Scenario 5 — Website Migration

Troubleshoot:

Redirects
Canonicals
Sitemap
Internal links
Indexation
Ranking changes

Scenario 6 — AI Search Visibility

Review:

Content authority
Entity clarity
Factual consistency
Source quality
Brand mentions
Citation opportunities
11 Industry Tools

SEO & Technical SEO

Google Search Console
Google Analytics
Google Trends
Screaming Frog
Semrush
Ahrefs
Moz
Sitebulb

Performance

Google PageSpeed Insights
Lighthouse
Chrome DevTools

Structured Data

Schema.org
Google Rich Results Test
Schema Markup Validator

Content & Keyword Research

Semrush
Ahrefs
Google Keyword Planner
AnswerThePublic
AlsoAsked

AI / GEO / AEO

ChatGPT
Google Gemini
Microsoft Copilot
Perplexity
AI search monitoring and visibility tools
12 Best Practices
Start with search intent, not just keywords.
Create useful, original and factually reliable content.
Build clear topic and entity relationships.
Keep important pages crawlable and indexable.
Use structured data where appropriate.
Optimize for users rather than manipulating search systems.
Maintain strong internal linking.
Monitor technical SEO continuously.
Measure business outcomes—not rankings alone.
Treat AI-generated content as a draft requiring human review.
Keep important business information consistent across authoritative sources.
Regularly monitor both traditional search and AI-powered search visibility.
13 Certification Names

Possible certification pathways include:

  • SEO Professional Certificate
  • Advanced SEO Certification
  • Technical SEO Certification
  • Google Analytics Certification
  • Google Ads Search Certification
  • Semrush SEO Toolkit Certification
  • HubSpot SEO Certification
  • Advanced SEO + AEO + GEO Training Certificate

Third-party certification names and availability can change; course-completion certificates are separate from vendor certifications.

14 Mock Interviews

Technical + practical interview preparation covering:

SEO fundamentals
Keyword research
Technical SEO
On-page/off-page SEO
AEO
GEO
Schema
Google Search Console
Analytics
SEO audits
Real-world troubleshooting
15 Resume Preparation

Build an SEO + AEO + GEO-focused resume highlighting:

SEO audits
Keyword research
Technical SEO
Content strategy
AEO optimization
GEO/AI-search optimization
Analytics
SEO tools
Projects and measurable outcomes

Convert projects into professional, resume-ready project descriptions.

16 Placement Assistance
SEO job-role guidance
Resume optimization
LinkedIn profile guidance
Job-description analysis
SEO interview preparation
Technical mock interviews
Portfolio development
Freelancing/project guidance
Client SEO case-study preparation
Job application guidance

Target Job Roles

SEO Executive
SEO Analyst
SEO Specialist
Technical SEO Specialist
SEO Consultant
Content SEO Specialist
Local SEO Specialist
Digital Marketing Executive
SEO Manager
SEO Strategist
AEO Specialist
GEO / AI Search Optimization Specialist
Search Marketing Analyst
Organic Growth Specialist

Tools & Technologies

Every tool listed here is installed, configured and used in a hands-on lab session.

Core Tools

Hands-On Labs

Practical Environment

Industry-Standard Tools

Real-World Setup

Guided Exercises

Skill Building

Sample Datasets

Practice Material

Practice & Projects

Mini Projects

Applied Practice

Assignments

Mentor Reviewed

Doubt Sessions

Live Support

Career Readiness

Resume Building

Career Support

Mock Interviews

Interview Prep

Certification Prep

Global Recognition

Deployment & Delivery

Production Practices

Real-World Ready

Best Practices

Industry Standards

427+
Hands-On Lessons
16
Core Modules
40 Hours
Training Duration
100%
Practical Training

You don't just learn SEO + GEO + AEO. You ship it.

Three major projects, each mirroring how production teams actually work — from guided foundations to a portfolio-ready capstone.

PROJECT // 01

Guided Foundation Project

Requirement Analysis

Guided Implementation

Mentor Review

Iteration

Foundation Beginner

Apply the fundamentals in a structured, mentor-reviewed project

Take the core concepts from the first half of the curriculum and apply them to a realistic scenario, with guidance and feedback from your mentor at every step.

Structured project brief
Step-by-step implementation
Mentor feedback and review
Documented outcome
Stack Core Concepts Best Practices
PROJECT // 02

Applied Practice Project

Scenario Design

Independent Build

Testing & Validation

Peer Review

Applied Intermediate

Build a more independent project mirroring real production scenarios

Work through a project that combines multiple concepts from the curriculum, closer to how work is actually structured on the job — less hand-holding, more ownership.

End-to-end implementation
Testing and validation
Documentation
Peer/mentor review
Stack Applied Skills Testing
PROJECT // 03

Capstone Project

Planning

End-to-End Build

Review & Refinement

Presentation

Capstone Advanced

Take a project from requirements to a polished, portfolio-ready deliverable

Your final project — plan, build, test and present a complete solution using everything covered in the curriculum, reviewed by mentors before you graduate.

Complete working solution
Presentation-ready documentation
Mentor sign-off
Portfolio-ready deliverable
Stack Full Curriculum Portfolio

All 3 projects go directly into your portfolio & resume — reviewed by mentors before you graduate.

See Sample Project Reports

Upcoming Batches

No upcoming batches scheduled right now. Enquire to get notified.

Why Radical Technologies

Live Online Training
  • Highly practical oriented training
  • Installation support on your system
  • 24/7 Email and Phone support
  • 100% Placement Assistance
  • Global Certification Preparation
  • Trainer-Student Interactive Portal
  • Assignments and Projects by Mentors
Live Classroom Training
  • Weekend / Weekdays / Morning / Evening batches
  • 80:20 Practical and Theory ratio
  • Real-life Case Studies
  • Easy make-up for missed sessions
  • PSI | Kryterion | Redhat Test Centers
  • Lifetime Video Classroom Access (coming soon)
  • Resume Prep and Mock Interviews
Self-Paced Training
  • Learn 300+ courses at your own time
  • 50,000+ Satisfied Learners
  • Course Completion Certificate
  • Practical Labs available
  • Mentor Support available
  • Doubt Clearing Session available
  • 10% Discounted Global Certification

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Global Certification

Radical Technologies is the leading IT certification institute in Pune, offering globally recognized certifications across various domains. With expert trainers and comprehensive materials, we ensure students gain in-depth knowledge and hands-on experience to excel in their careers. Our certification programs are tailored to meet industry standards — from cloud technologies to data science — empowering individuals to stay ahead in the ever-evolving tech landscape.

Certificate of Completion

Career Services

At Radical Technologies, we are committed to your success beyond the classroom. Our 100% Job Assistance program ensures that you are not only equipped with industry-relevant skills but also guided through the job placement process. With personalised resume building, interview preparation, and access to our extensive network of hiring partners, we help you take the next step confidently into your IT career.

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Radical Learning Eco-System

Exam Simulator

Cloud SandBox

Hands-on Cloud Lab

Developer Coding Ground

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Average learner rating
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Students trained
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Hiring companies alumni work at
100%
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SEO, GEO & AEO Course Certification with Online Training in Pune

Our Alumni Work At

Accenture
Amazon
Avisys Services
Birlasoft
Capgemini
Catchpoint
Cognizant
Darwish Cybertech
DataVision
GiBots
Google
Groots Software
HCL Technologies
IBM
Info Gain
Infosys
ITCube Solutions
KPIT
L&T Infotech
Microsoft
Mphasis
mPhatek
Oracle
Quantbit Technologies
Saina Cloud
TCS
Tech Mahindra
Wipro
YASH Technologies
Zensar Technologies
Accenture
Amazon
Avisys Services
Birlasoft
Capgemini
Catchpoint
Cognizant
Darwish Cybertech
DataVision
GiBots
Google
Groots Software
HCL Technologies
IBM
Info Gain
Infosys
ITCube Solutions
KPIT
L&T Infotech
Microsoft
Mphasis
mPhatek
Oracle
Quantbit Technologies
Saina Cloud
TCS
Tech Mahindra
Wipro
YASH Technologies
Zensar Technologies

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